Memory Loop is an independent creative studio making films and visual campaigns across live action, generative AI, and hybrid production.
Founded by producer and AI filmmaker Urwa Zubair, the studio pairs a decade of broadcast and branded production with hands-on generative filmmaking, from original films and animation to social storytelling and brand campaigns. Whatever the medium, the work is made to stay with people.
Urwa Zubair is a Los Angeles-based executive producer and AI filmmaker who turns ambitious ideas into cinematic, culture-forward work. Over the past decade, she has produced national broadcast, branded entertainment, and digital campaigns for brands including Coca-Cola, Lexus, Google, and McDonald’s. Her projects have earned more than 25 industry awards, including multiple Tellys.
At Memory Loop, she creates original films, animation, and brand work, hands-on from concept to final delivery. She’s drawn to images that make people stop and stories that give them a reason to stay.
